Your About page serves a different purpose than your homepage or service pages. Patients who land here are already interested in your clinic, and they want to know who they will be working with. This guide walks you through how to set up your About page page title, and meta description so it ranks for the right searches and makes the right impression before patients even arrive.
Before you start
You'll need Admin access to Jane Websites to make these changes. Before you start writing, make sure to have your practitioners' names, credentials, languages spoken, and any differentiators like sliding scale fees, ready to reference.
How to Set Your About Page Title
Your About page is one of the few places where your clinic name belongs prominently in the Page Title. Patients searching for your team want to know who you are, so lead with your team and location rather than a generic label like "About Us." Make sure to keep your title between 50 and 60 characters.
- Once you're logged in to Jane Websites, click the pencil icon
in the top left-hand corner, then click Page SEO Settings. - If the fields are blank, click the Generate SEO with AI button to get a helpful starting point, then customize from there.
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In the Page Title field, type your title using this formula:
Meet Our [Profession] Team in [Location] | [Clinic Name]
For example: "Meet Our Physio Team in North Vancouver | Peak Performance." -
If you have a larger multi-disciplinary team, use this formula:
Our [Specialty] Team in [Location] | [Clinic Name] -
Click the Save Settings button to save your progress.
How to Set Your About Page Meta Description
Your meta description should give patients a clear picture of who your team is and what makes your clinic worth choosing. Aim for a meta description of 150–160 characters.
- Once you're logged in to Jane Websites, click the pencil icon in the top left-hand corner, then click Page SEO Settings.
- If the fields are blank, click the Generate SEO with AI button to get a helpful starting point, then customize from there.
- In the Meta Description field, type your description using this formula:
Meet our team at [Clinic] in [Location]. [Team composition: credentials, languages, or practicum students if applicable]. [Specialties]. [Unique value].
For example: "Meet our registered physiotherapists in North Vancouver. Our team specializes in sports medicine, post-surgery rehab, and chronic pain management. Learn about our approach." - If your team includes supervised practicum students or offers sliding scale fees, mention this in the description, it is a meaningful differentiator for many patients and worth front-loading.
- Click the Save Settings button to save your progress.
You're all set! Your About page now has a clear title and description that helps patients find your team and feel confident before they even arrive. Whether they are searching for a specific practitioner or just getting a feel for your clinic ethos, they will land on a page that tells them exactly who you are.
Note
Your About page is often the first place a patient goes before booking. If a practitioner joins or leaves your clinic, update your page title or meta description accordingly, as outdated team information can erode that trust.